Capital is not enough.
Capital
is not
enough.
East Los Capital is a lower middle market private equity firm making the world more productive through technology. We are operationally-focused, research-driven, and technology-enabled. We invest in successful companies where our capital, talent, and analytics can drive the most value. We focus on consumer, healthcare, internet, media, services, and software.
Latest
Private market investing adapts to the current environment, insights from the SuperReturn US West 2019 Conference
In an effort to share knowledge, the following includes insights and my takeaways from the panels and presentations at the SuperReturn US West 2019 Conference last month. It was an honor to present at the Fund Showcase, but it was more interesting to learn from the...
Investors, don’t forget the research
For close to a decade, public and private market valuations have levitated with only momentary dips in the road, as central bank liquidity fueled asset prices. In the public markets, “old fashioned” asset allocation and securities analysis have often been replaced with…
Capital is not enough
You, the CEO, have many choices when deciding to receive investment capital. Our firm aims to be your best choice. As we assembled our team, one thought stood out: capital is not enough. Private equity firms need to bring more than capital…
Capital is not enough.
Capital
is not
enough.
East Los Capital is a lower middle market private equity firm making the world more productive through technology. We are operationally-focused, research-driven, and technology-enabled. We invest in successful companies where our capital, talent, and analytics can drive the most value. We focus on software, services, internet, healthcare, consumer, and media.
Latest
Private market investing adapts to the current environment, insights from the SuperReturn US West 2019 Conference
In an effort to share knowledge, the following includes insights and my takeaways from the panels and presentations at the SuperReturn US West 2019 Conference last month. It was an honor to present at the Fund Showcase, but it was more interesting to learn from the...
Investors, don’t forget the research
For close to a decade, public and private market valuations have levitated with only momentary dips in the road, as central bank liquidity fueled asset prices. In the public markets, “old fashioned” asset allocation and securities analysis have often been replaced with…
Capital is not enough
You, the CEO, have many choices when deciding to receive investment capital. Our firm aims to be your best choice. As we assembled our team, one thought stood out: capital is not enough. Private equity firms need to bring more than capital…
Team
Partners

Emanuel Pleitez
Prior to East Los Capital, he was an investor at Sunstone Partners where he focused on lower middle market businesses in cloud and enterprise IT, cybersecurity, edtech, fintech, healthcare IT, and internet and marketing services. Before Sunstone, he served as a Commissioner for the Los Angeles Fire and Police Pensions and Head Business Development for Qlovi, an edtech startup. Before Qlovi, Emanuel was a candidate for Mayor of Los Angeles and Chief Strategy Officer at Spokeo.
Emanuel’s private sector experience also includes being a Business Analyst at McKinsey & Company and a Financial Analyst at Goldman Sachs. In the public sector, Emanuel served as Special Assistant to Chairman Paul Volcker in the U.S. Department of the Treasury and Designated Federal Officer of President Obama’s Economic Recovery Advisory Board (PERAB).
Emanuel is currently a soldier in the U.S. Army Reserve and the Chairman of the Hispanic Heritage Foundation. A Los Angeles native, he holds a B.A. from Stanford University.
As a Managing Director and Senior Analyst at TCW Group, Anthony conducted fundamental equity research on publicly traded securities across the entire range of market capitalizations and investment styles for investment offerings ranging from AUM $500 million to $20 billion. This included writing company specific recommendations and quarterly reports, building proprietary financial models, and presenting industry and sub-sector overviews while interfacing regularly with C-Suite management at portfolio companies. Anthony had responsibility for positions representing investments of up to $2.0 billion per security for companies such as Google, Pixar, Yahoo, Disney, Amazon, Comcast, Lionsgate, Expedia and Time Warner.
Prior to his tenure at Trust Company of the West, Anthony held positions at Van Deventer & Hoch Investment Counsel, Merrill Lynch Real Estate, and Drexel Burnham Lambert. More recently, Anthony was the co-managing member for the Pasadena Angel PA Fund I, which provides venture capital to early stage start-ups. A Los Angeles native, he holds a B.A. from UCLA in Economics and an MBA from the USC Marshall School of Business.

Emanuel Pleitez

Anthony Valencia, CFA
Prior to East Los Capital, he was an investor at Sunstone Partners where he focused on lower middle market businesses in cloud and enterprise IT, cybersecurity, edtech, fintech, healthcare IT, and internet and marketing services. Before Sunstone, he served as a Commissioner for the Los Angeles Fire and Police Pensions and Head Business Development for Qlovi, an edtech startup. Before Qlovi, Emanuel was a candidate for Mayor of Los Angeles and Chief Strategy Officer at Spokeo.
Emanuel’s private sector experience also includes being a Business Analyst at McKinsey & Company and a Financial Analyst at Goldman Sachs. In the public sector, Emanuel served as Special Assistant to Chairman Paul Volcker in the U.S. Department of the Treasury and Designated Federal Officer of President Obama’s Economic Recovery Advisory Board (PERAB).
Emanuel is currently a soldier in the U.S. Army Reserve and the Chairman of the Hispanic Heritage Foundation. A Los Angeles native, he holds a B.A. from Stanford University.
As a Managing Director and Senior Analyst at TCW Group, Anthony conducted fundamental equity research on publicly traded securities across the entire range of market capitalizations and investment styles for investment offerings ranging from AUM $500 million to $20 billion. This included writing company specific recommendations and quarterly reports, building proprietary financial models, and presenting industry and sub-sector overviews while interfacing regularly with C-Suite management at portfolio companies. Anthony had responsibility for positions representing investments of up to $2.0 billion per security for companies such as Google, Pixar, Yahoo, Disney, Amazon, Comcast, Lionsgate, Expedia and Time Warner.
Prior to his tenure at Trust Company of the West, Anthony held positions at Van Deventer & Hoch Investment Counsel, Merrill Lynch Real Estate, and Drexel Burnham Lambert. More recently, Anthony was the co-managing member for the Pasadena Angel PA Fund I, which provides venture capital to early stage start-ups. A Los Angeles native, he holds a B.A. from UCLA in Economics and an MBA from the USC Marshall School of Business.
Family of Advisors
Who we are and how we invest
Experience
East Los Capital
© 2022 East Los Capital
333 S Grand Ave, Ste 3310
Los Angeles, CA 90071
(213) 290-1270