Capital is not enough.
Capital
is not
enough.
East Los Capital is a lower middle market private equity firm making the world more productive through technology. We are operationally-focused, research-driven, and technology-enabled. We invest in successful companies where our capital, talent, and analytics can drive the most value. We focus on consumer, healthcare, internet, media, services, and software.
Latest
Quarterly results from the mega cloud providers: Not as “cloudy” as thought
Over the past several quarters, Wall Street has been laser focused on signs of slowing growth amongst the hyperscale cloud providers. In recent quarters, these tech giants represented by Amazon, Microsoft, and Google have provided just enough uncertainty in their...
Finix is doing for fintech what AWS did for web services
As one of the first investors in Finix Payments back in 2017, it’s been fun to grow alongside the Finix team and help educate the world about the payments industry. And, it’s always nice to get some validation from other investors like Acrew Capital, Act One...
Learn from East Los Capital about Cloud Infrastructure and Services
My partner, Anthony Valencia, and I will be leading a discussion on Cloud Infrastructure and Services at this year's SuperReturn US West in a few weeks as part of their Hottest Sectors for VC. This sector is not just hot in VC, but in investing in general.Anthony has...
Capital is not enough.
Capital
is not
enough.
East Los Capital is a lower middle market private equity firm making the world more productive through technology. We are operationally-focused, research-driven, and technology-enabled. We invest in successful companies where our capital, talent, and analytics can drive the most value. We focus on software, services, internet, healthcare, consumer, and media.
Latest
Quarterly results from the mega cloud providers: Not as “cloudy” as thought
Over the past several quarters, Wall Street has been laser focused on signs of slowing growth amongst the hyperscale cloud providers. In recent quarters, these tech giants represented by Amazon, Microsoft, and Google have provided just enough uncertainty in their...
Finix is doing for fintech what AWS did for web services
As one of the first investors in Finix Payments back in 2017, it’s been fun to grow alongside the Finix team and help educate the world about the payments industry. And, it’s always nice to get some validation from other investors like Acrew Capital, Act One...
Learn from East Los Capital about Cloud Infrastructure and Services
My partner, Anthony Valencia, and I will be leading a discussion on Cloud Infrastructure and Services at this year's SuperReturn US West in a few weeks as part of their Hottest Sectors for VC. This sector is not just hot in VC, but in investing in general.Anthony has...
Team
Partners

Emanuel Pleitez
Prior to East Los Capital, he was an investor at Sunstone Partners where he focused on lower middle market businesses in cloud and enterprise IT, cybersecurity, edtech, fintech, healthcare IT, and internet and marketing services. Before Sunstone, he served as a Commissioner for the Los Angeles Fire and Police Pensions and Head Business Development for Qlovi, an edtech startup. Before Qlovi, Emanuel was a candidate for Mayor of Los Angeles and Chief Strategy Officer at Spokeo.
Emanuel’s private sector experience also includes being a Business Analyst at McKinsey & Company and a Financial Analyst at Goldman Sachs. In the public sector, Emanuel served as Special Assistant to Chairman Paul Volcker in the U.S. Department of the Treasury and Designated Federal Officer of President Obama’s Economic Recovery Advisory Board (PERAB).
Emanuel is currently a soldier in the U.S. Army Reserve and the Chairman of the Hispanic Heritage Foundation. A Los Angeles native, he holds a B.A. from Stanford University.
As a Managing Director and Senior Analyst at TCW Group, Anthony conducted fundamental equity research on publicly traded securities across the entire range of market capitalizations and investment styles for investment offerings ranging from AUM $500 million to $20 billion. This included writing company specific recommendations and quarterly reports, building proprietary financial models, and presenting industry and sub-sector overviews while interfacing regularly with C-Suite management at portfolio companies. Anthony had responsibility for positions representing investments of up to $2.0 billion per security for companies such as Google, Pixar, Yahoo, Disney, Amazon, Comcast, Lionsgate, Expedia and Time Warner.
Prior to his tenure at Trust Company of the West, Anthony held positions at Van Deventer & Hoch Investment Counsel, Merrill Lynch Real Estate, and Drexel Burnham Lambert. More recently, Anthony was the co-managing member for the Pasadena Angel PA Fund I, which provides venture capital to early stage start-ups. A Los Angeles native, he holds a B.A. from UCLA in Economics and an MBA from the USC Marshall School of Business.

Emanuel Pleitez

Anthony Valencia, CFA
Prior to East Los Capital, he was an investor at Sunstone Partners where he focused on lower middle market businesses in cloud and enterprise IT, cybersecurity, edtech, fintech, healthcare IT, and internet and marketing services. Before Sunstone, he served as a Commissioner for the Los Angeles Fire and Police Pensions and Head Business Development for Qlovi, an edtech startup. Before Qlovi, Emanuel was a candidate for Mayor of Los Angeles and Chief Strategy Officer at Spokeo.
Emanuel’s private sector experience also includes being a Business Analyst at McKinsey & Company and a Financial Analyst at Goldman Sachs. In the public sector, Emanuel served as Special Assistant to Chairman Paul Volcker in the U.S. Department of the Treasury and Designated Federal Officer of President Obama’s Economic Recovery Advisory Board (PERAB).
Emanuel is currently a soldier in the U.S. Army Reserve and the Chairman of the Hispanic Heritage Foundation. A Los Angeles native, he holds a B.A. from Stanford University.
As a Managing Director and Senior Analyst at TCW Group, Anthony conducted fundamental equity research on publicly traded securities across the entire range of market capitalizations and investment styles for investment offerings ranging from AUM $500 million to $20 billion. This included writing company specific recommendations and quarterly reports, building proprietary financial models, and presenting industry and sub-sector overviews while interfacing regularly with C-Suite management at portfolio companies. Anthony had responsibility for positions representing investments of up to $2.0 billion per security for companies such as Google, Pixar, Yahoo, Disney, Amazon, Comcast, Lionsgate, Expedia and Time Warner.
Prior to his tenure at Trust Company of the West, Anthony held positions at Van Deventer & Hoch Investment Counsel, Merrill Lynch Real Estate, and Drexel Burnham Lambert. More recently, Anthony was the co-managing member for the Pasadena Angel PA Fund I, which provides venture capital to early stage start-ups. A Los Angeles native, he holds a B.A. from UCLA in Economics and an MBA from the USC Marshall School of Business.
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East Los Capital
© 2021 East Los Capital
333 S Grand Ave, Ste 3310
Los Angeles, CA 90071
(213) 290-1270