Podcast: Enabled by East Los Cap feat. Christina Mendez, CEO and Founder of Ellie Rose

Sally Gao, host of “Enabled, by East Los Capital” podcast, interviews Christina Mendez, CEO and Founder of Ellie Rose, a fashion-forward tech and lifestyle accessories brand.

In this episode, Christina shares her story of launching Ellie Rose, her experiences at Harvard Business School, and her past finance and entrepreneurial pursuits.

Please see Ellie Rose’s website for more information: https://shopellierose.com/

00:43 – Christina talks about her background, starting from Stanford University, Goldman Sachs, and Harvard Business School

03:32 – Christina talks about how she entered entrepreneurship with the Casery, and the beginnings of Ellie Rose

05:27 – Sally and Christina discuss tech enablement and legacy technologies in the retail space (e.g. EDI, Electronic Data Interchange)

10:15 – Christina shares an overview and vision for her fashion tech company Ellie Rose, how COVID-19 has influenced her customers’ behavior, and the gift business as an industry

15:13 – Christina talks about trends that excite her as an entrepreneur, in the fashion tech accessories sphere and the broader consumer industry

17:06 – Christina shares how tech enablement (specifically, cloud tech and businesses going global) has empowered her journey as a CEO

21:10 – Christina shares her views on East Los Capital’s “tech enablement for all” thesis and strategy